Social Data Analytics: Social Graph and Social Text

Torsdag, 16. maj 2013, kl. 15:00-17:00

This talk will discuss issues in and aspects of social data analytics in terms of social graph analytics and social text analytics (Vatrapu, in press/2013). Social graph analytics is concerned with the structure of the relationships emerging from social media use. It focuses on identifying the actors involved, the activities they undertake, the actions they perform, and the artifacts they create and interact with. Social text analytics is concerned with the substantive nature of the interactions, it focuses on the topics discussed and how they are discussed. What keywords appear? What pronouns are used? How far are negative or positive sentiments expressed? Several case studies will be presented and the Social Data Analytics Tool (SODATO) developed at the Computational Social Science Laboratory (CSSL) will be demonstrated along with other tools.

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